Communicating with Professional Audiences
The Business Communication faculty at the Wisconsin School of Business developed the following resources on how to communicate with professional audiences through writing and presentations.
These pages will help you create effective, audience-focused workplace documents in multiple genres and for multiple platforms.
Communication Strategies
- Concise Writing
- Inclusive Language
- Positive Framing
- “You” View
Style Guide
- Abbreviations & Acronyms
- Numbers & Symbols
- Page Numbering
- Tables & Charts
Design Principles
- Audience-centered Design
- Parallelism
- Visual Hierarchies
- Lists & Headings
- Block Formatting
Email Strategies
- Openings & Closings
- Email Etiquette
- Subject Lines
- Salutations & Sign-Offs
Generative AI
- Reasons to Avoid Gen-AI
- Considerations For Use
- Ethical Use
- Documentation
Advanced Audience Analysis
- Communication Basics
- Discourse Community Theory
Document Organization
- Information Flow
- Direct Pattern for Routine Messages
- Indirect Pattern for Negative Messages
- Business Writing Paragraphs
One-Pager Strategies
Coming Soon
Presentation Strategies
- Preparation
- Slide Text
- Visual Design
- Animations Transitions
Report Strategies
- Title Pages & Titles
- Tables of Contents
- Executive Summaries
- Introductions & Conclusions
- Organization & Information Flow
WSB Presenting & Writing Lab
The lab offers one-on-one & group coaching to WSB students.
PWL coaches specialize in providing support for presentations and case competitions, as well as leadership communication and business reports.
Gen Bus 360 students should see their instructor for help with 360 assignments.
Content Credit
The content on this page was developed by the WSB Business Communication Faculty.