University of Wisconsin–Madison

Researching Communication In Your Field

Researching communication in your future career involves looking at a variety of perspectives. Consider what employers, those currently working in the field, and communication experts have to say. This means looking at different types of specialized and general sources.

The following types of sources of information will help you learn more about the kinds of communication valued by your field and understand how to use interpersonal communication for workplace success.


Analyze Job Descriptions

O*Net. Read O*Net job descriptions and note the different ways that communication-related topics are discussed–data on O*Net is drawn from the Bureau of Labor Statistics and contains a wealth of information about all different types of job duties.

Job Ads. Read current, relevant job ads from sources like LinkedIn, Handshake, or Indeed for your field and think about the different communication skills they require.

The website Glassdoor, too, contains job ads but also salary ranges for different company roles as well as ratings and discussions of communication issues at different companies.


Conduct Informational Interviews

Interview someone in your field or future workplace and ask them about the role communication plays in their work. Use LinkedIn and Badger Bridge to search for prospective interviewees.

If you are lucky enough to have family members who work in the field you’d like to join, ask them to connect you with their colleagues. It’s important to expand your network.

Developing Communication-Focused Interview Questions 

Start with general questions about their personal experience. When they began their careers, what did they wish they’d known about fitting in with their new coworkers and in their new workplace? What missteps have they made? What advice would they give novices in their field? 

Then, ask your interviewee about who they spend most of their time listening to, writing to, and speaking with. Coworkers, supervisors, clients, etc.? When, how, and why do they communicate? (Daily, weekly, monthly, quarterly? In person, via email, Slack, phone calls? In order to collaborate on a project? Share updates? Understand client needs?) 

Then, shift the focus of the interview to communication challenges by asking more about your interviewee’s interactions with the people they say they communicate with most. Remember that while everyone experiences communication issues, they might not necessarily use the phrase “communication challenge” to describe them. You might want to say “miscommunication” or “communication breakdown” instead. Try requesting specific stories about misunderstandings, trouble being on the same page, and/or situations where interpersonal interactions or relationships seem to go awry.  

Once they’ve described something you find interesting, explore in more detail. Why is this a challenge? How often does it occur? How long has it been affecting your industry? Is the challenge specific to their geographical location, or is it nationwide or global? 

Then, ask about solutions. Follow-up questions might include asking about how they’ve tried to address this issue and whether they were successful.  


Read Field-Specific Trade Publications

Identify a publication in your field and then use the following strategies to find articles related to communication:


Search General-Audience Publications

Newspapers

* Use your Wiscmail to log-in to your free digital subscription


Use Search Engine & Database Strategies

Use multiple search engines (such as Duck Duck Go, Bing, Yahoo, Dogpile, and Google) and perform multiple searches.

Use Boolean Search Operators

“Your field/industry/job AND communication and problem” can be a good start. For example, you could enter “airline pilot and communication and problem” and find lots of articles about different communication-related issues that pilots face.

Use multiple variations on your search terms. For a list of additional terms, see Refining Search Results.

Exercise Caution

  1. Be alert to search results that are actually ads and scroll past the first couple of pages–Google results in particular have become ad driven and no longer provide the best links to the best sources.
  2. Note that Google’s “AI Overview” tool often makes things up or draws answers from satirical or simply incorrect web content and avoid relying on it.

Search Library Databases

The library offers a print and video tutorial on searching the databases.

When looking at articles from the databases, be careful to avoid press releases, and only use international sources if appropriate for your field or workplace.